Senior BI & Data Analyst

Location:West Yorkshire


Salary: £30000 - £40000 per annum + + Benefits

Job Reference: 888683

Consultant: Rianne Hollick
0203 869 4549

Apply Now

Company Description

Senior BI & Data Analyst

£30,000 – £40,000 + Benefits


Monday – Friday (9:00 – 17:30)

Pact are delighted to be working with a fantastic client who are looking for an experienced Senior BI & Data Analyst to join the business on a permanent basis. You will own, create, develop and analyse existing and new reports providing analysis and insights to internal Stakeholders including the Operational and IT departments.

Role Overview:

This is an exciting opportunity to join a supportive, friendly team where you will play an important part by owning regular internal and client report production, providing analysis and insights, helping to define, build and implement effective segmentation methodologies with a view to increasing customer retention in turn generating a higher customer spend.

This position will be supporting the Business Intelligence & Data Managers and Head of BI & Data with your main responsibility being to own the BI client relationship for the company.

Role Responsibilities:

  • To produce all management information accurately and in a timely manner and to be able to develop reports, suggest improvements and identify discrepancies where necessary.
  • Production of analysis resulting in clear recommendations and justification for these decisions
  • Business owner for client customer segmentation, RFM modelling, retention and reactivation strategy
  • Be aware of all new developments (both client and capita led) and their implications, along with maintaining data integrity.
  • To own a suite of regular robust reports to meet business and client needs, along with a library of ad-hoc reports as required from time to time.
  • To undertake regular reporting tasks
  • In conjunction with the Senior BI Managers, play an active and prominent role in monthly meetings with unit Operations Managers / Team Leaders / Commercial Team to review performance and recommend improvements to increase contacts and sales using knowledge attained and toolkits such as demographics to influence best time to call
  • Analyse and report on customer performance by customer segment to facilitate decision making
  • To work in conjunction with the Business Intelligence & Data Manager to design, justify, and implement new robust segmentation methodologies taking advantage of modern data mining tools and processes across all file segments.
  • Proactive development of bespoke data models to predict customer churn and customer lifetime values using statistical modelling software, for use within inbound / outbound call campaigns.
  • Assist the client with the review of and assessment of implementing customer loyalty schemes
  • Produce customer files for marketing/promotional campaigns
  • To analyse and report on campaigns and marketing promotions in terms of response, order value, order code demand, discount levels, and commercial investment resulting in comparable contribution measures by activity and year on year.
  • To analyse and report on campaigns and marketing promotions in terms of response, order value, order code demand, discount levels, and commercial investment resulting in comparable contribution measures by activity and year on year.
  • Assess performance of Inbound and Outbound telephony and other marketing campaigns, working with the rest of the Operation Services Management team to identify what factors are influencing the KPIs that drive revenue.

Desired Experience/Skills:

  • Ability to work using your own initiative and to tight deadlines
  • Strong analytical skills
  • A good communicator: balances talking and listening in meetings, communicates complex issues simply and clearly, shares ideas and knowledge with others, ability to influence and challenge in a cross-functional environment, able to communicate at all levels effectively
  • Able to think on your feet and come up with innovative new methods of analysing data
  • Meticulous attention to detail and a passion for excellence
  • At least 3 years in a results driven Information environment (within Call Centre would be advantageous) including experience of Management Information; Marketing Database analysis and Project Management
  • Experience in using Business Objects V4 or MS Power BI. Can demonstrate ability to operate and work at Advanced level report writing.
  • Proven track record in data analytics, provides insight as well recommendations for changes and convinces key decision makers of business benefits of the proposed solutions
  • Experience of data mining and predictive modelling an advantage
  • Knowledge and application of Call Centre Infrastructure – telephony systems and associated data outputs would be an advantage